Arrojo American Wave
For volume, texture, curls, and beach waves ARROJO American Wave is a quantum leap. It is a way to create soft, natural-looking waves and curl patterns for today’s style-conscious clients.
Using an innovative, ionic waving lotion the product penetrates the hair shaft gently, without roughing the cuticle or making it swell, which is what old-fashioned perms used to do. The ionic lotion reduces stress on tresses, creates a smoother cuticle, and makes hair fabulous and full. Instead of setting hair with hard tools, we combine soft tools with editorial techniques, so looks are fashion-forward, not frumpy.
With American Wave we can offer the permanent creation of wave and curl, volume and fullness; we can make hair more or less wavy or curly; we can use it to control frizz, add texture, movement or volume. It’s long-lasting, with loose waves only needing a redo every three months. And instead of chemical perms, it smells of eucalyptus.
“It’s time to reinvent permanent waving and get rid of the fears,” says Nick Arrojo. “Rather than seeing every hairstyle as perfectly straight, we promote the graceful elegance and individuality of texture. We created a product to match our vision.”
Stephen Ramsey is our Certified Arrojo American Wave Specialist.
THE BEACH WAVE: $250 - $600
Marries straight and wavy textures to create the sexy, tousled beach waves that are at the forefront of fashion and style. Haircut Included.
EXPANDED CURL: $250 - $600
For resilient and dynamic wave and curl patterns that are fabulous and full. Great for clients who want texture expansion. Haircut Included.
STYLE SUPPORT: $250 - $600
Adds volume and density to limp or fine hair. Great for putting oomph into blow-dries and hot-tool styling sessions. Creates bouncy and voluptuous looks. Haircut Included.
COLOR WAVE: $250 - $600
Using ionic technology and a natural waving system American Color Wave features a new collection of editorial setting techniques and makes bombshell waves compatible with bombshell blonde, and other dynamic hair color services.
*New clients must book a consultation prior to the American Wave Service being scheduled.
*Clients with all hair types are eligible for American Wave. American Wave is not suitable for bleached hair, or heavily highlighted hair. American Color Wave is compatible with almost all hair colors, however, a consultation is recommended for anyone with heavily lightened hair.
*All prices are base prices and are subject to increase due to length, thickness, etc